Thursday, October 28, 2010

Niches, Backlist Books Fuel Open Road's Growing Partner Program

PW: "With three new publisher partnerships launching this fall, and more to come, digital upstart Open Road is betting that while formats, technology and strategies may change, good digital publishing will be built on the same foundation as good traditional publishing—niches, backlist, and great marketing. The latest partnerships, with literary publisher Delphinium, Philosophical Library, and spirituality publisher Shambhala, will see a host of new e-book titles and digital marketing efforts rolled out in the coming weeks and months—and they mark another step forward for Open Road’s business ..."