Friday, October 22, 2010

There Is No New Media, Only New Consumption

This trenchant piece comes, somewhat ironically, from
The knee-jerk response from the television industry and media to services like Google, Apple, Amazon and Netflix is a typical reaction from institutions of the past century, and a result of limited and short-term thinking. Unfortunately, the broadcast industry aren’t the only ones.

Every so often, you hear executives bemoaning the demise of the newspaper business, the declining fortunes of radio networks and the crumbling of the television industry. There’s talk of the music industry being at the point of no return, and one could probably add Madison Avenue to this gloomy outlook.

When I look at these industries and the failure — or impending failure — of these institutions, I see a fundamental mistake on their part to understand their own core businesses ...